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At Wix we’re passionate about making templates that allow you to build fabulous websites and it’s all thanks to the support and feedback from users like you! Keep up to date with New Releases and what’s Coming Soon in Wixellaneous in Support. Feel free to tell us what you think and give us feedback in the Wix Forum. If you’d like to benefit from a professional designer’s touch, head to the Wix Arena and connect with one of our Wix Pro designers. Or if you need more help you can simply type your questions into the Support Forum and get instant answers. To keep up to date with everything Wix, including tips and things we think are cool, just head to the Wix Blog!
At Wix we’re passionate about making templates that allow you to build fabulous websites and it’s all thanks to the support and feedback from users like you! Keep up to date with New Releases and what’s Coming Soon in Wixellaneous in Support. Feel free to tell us what you think and give us feedback in the Wix Forum. If you’d like to benefit from a professional designer’s touch, head to the Wix Arena and connect with one of our Wix Pro designers. Or if you need more help you can simply type your questions into the Support Forum and get instant answers. To keep up to date with everything Wix, including tips and things we think are cool, just head to the Wix Blog!
InfiniteGraph Product Launch
Overview
During Objectivity's product launch of InfiniteGraph, I worked with the Director of Sales and Marketing to create a new online presence for the business. I conducted internal research on user pain points in the industry and analyzed them with company leadership. We created future plans for marketing and distribution surrounding InfiniteGraph. This included SEO changes, advertising, social media campaigns, and establishing contacts. My main responsibility was revamping the Objectivity Inc. website and creating a separate website for the InfiniteGraph.
Presentation
During Research on user profiles, we identified that a blend between a comprehensive explanation of the product and an easy download path was paramount. Users buying software of this size and complexity needed detailed summations of its functions and use cases.
Revamping Other Products
I also designed new landing pages for all 3 of the software products Objectivity offered, as well as the majority of the website.
InfiniteGraph Website
I then created a standalone InfiniteGraph website that would serve as a one-stop-shop for everything InfiniteGraph. I worked with the sales and marketing department to create a new SEO strategy, and put together a plan for their social media moving forward.
